Last updated: September 12, 2025
This Privacy Policy explains how we collect, use, process, and disclose personal information when you access and use the Boxentriq website (www.boxentriq.com). By using our website, you agree to the handling of your information as described below.
Data Controller
Johan Åhlén AB is the Data Controller for managing information according to this privacy policy. The company is registered at Bolagsverket in Sweden with registration number 556666-8538 and address Fullriggaregatan 18, 234 42 Lomma, Sweden.
Contact
If you have questions about this Privacy Policy or how we process your data, please contact us via our Contact Page.
Service Providers
We use trusted third-party service providers to host our website, deliver content, and display advertising. Some of these service providers may be located outside the European Economic Area (“EEA”). These service providers have limited access to your information to perform these tasks on our behalf and are contractually bound to protect your information and may only use it for the purposes for which it was disclosed, always observing this Privacy Policy.
Information We collect
When you use the Boxentriq website, we may automatically collect certain information, including:
- Usage Information: We use Google Analytics to collect data on how visitors use our website (e.g., page views, time spent, referral sources).
- Log Information: For diagnostic and security purposes we collect information on gameplay and errors, or other unusual events.
- Support history: If you contact us, we may retain your messages to improve our support services.
- Cookies: We use cookies to provide functionality and improve your browsing experience. You can disable cookies in your browser settings, but some website features may not function properly. See our Cookie Policy for details.
Data Usage
We use the information we collect for the following purposes:
- To provide, maintain, and improve the website.
- To analyze usage patterns and improve user experience.
- To ensure website security and prevent fraud or abuse.
- To comply with legal obligations.
Advertising
This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://www.raptive.com/publisher-advertising-privacy-policy
Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as your IP address, browser, and device details. For more information, see Google's Privacy Policy
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area, we process your personal data on the following legal bases:
- Consent: Where you have given consent (e.g., for non-essential cookies).
- Legitimate interests: To improve our services and maintain website security.
- Legal obligations: To comply with applicable laws and regulations.
Sharing and disclosure
We do not sell your personal information. We only share your information when:
- It is necessary to provide our services (e.g., with hosting providers).
- It is required by law or to respond to lawful requests from authorities.
- It is necessary to protect our rights, security, or property.
Your rights
Depending on your location, you may have the following rights regarding your personal data:
- Access and correction: You may request access to or correction of your personal information.
- Erasure: You may request that we delete your personal data.
- Restriction & objection: You may ask us to limit how we process your data or object to processing in certain cases.
- Data portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
- Withdraw consent: If you have given consent, you can withdraw it at any time.
To exercise these rights, please contact us through our Contact Page.
Children's Privacy
Boxentriq is not directed at children under 13 (or the age of digital consent in your country). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
Changes to this privacy policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page, with the "Last updated" date shown. If we make significant changes, we will provide a clear notice on our website.